International development agency Christian Aid has joined forces with environmental broadband TV channel, green.tv, to increase traffic to its www.pressureworks.org website and recruit people to its new 'climate changed' campaign.
The charity has launched three short films on the channel which will appear in the climate change, technology and land sections of the site.
Forests on the frontline follows actor Kris Marshall as he investigates the destruction of the rainforest in northern Bolivia; Power to the people demonstrates how solar projects in Malawi are transforming lives and Climate changed campaign asks business and the UK government to take responsibility for reducing carbon emissions.
green.tv, launched in March 2006, attracts 150,000 unique users a month and is the brainchild of largeblue, the UK's leading commercial producer of environmental films.
Ade Thomas, managing director of green.tv said: 'green.tv is a project built on the principle of partnership. It's great to be able to work with Christian Aid in order to show the illuminating films they produce highlighting their important work in the field. We're looking forward to brining a large global broadband and video podcast audience to this content.'
Christian Aid works in around 50 countries with 700 partner organisations and plans to upload more environmental films onto green.tv over the coming year. In particular it will be submitting films from its planned 1,000 mile 'Cut the carbon' march which begins in July and will be the UK's longest ever protest march.
Isabel Morgan, executive producer at Christian Aid said: 'green.tv provides a fantastic opportunity for Christian Aid to promote its messages about climate change to an ever increasing on-line audience. It is the perfect platform to tell the stories of people in the developing world whose lives can be improved through our project work and to highlight our political campaigning on climate change in the UK.'
For further press information contact Karen Hedges on 020 7523 2404 or email khedges@christian-aid.org
For further information about green.tv, please contact Michelle Coomber, michelle.coomber@green.tv or James Arthur, james.arthur@green.tv on 020 7240 0330
Notes for editors
green.tv is the internet TV channel for environmental films produced in partnership with the United Nations Environment Programme (UNEP) - http://www.green.tv
green.tv also has a video podcast available on Apple's iTunes.
[ Any views expressed in this article are those of the writer and not of Reuters. ]
